Cairo, Egypt, August 10, 2011: Yesterday at noon, “Alashanek Ya Balady” Association for Sustainable Development (AYB-SD) launched its national campaign “Foq El Khat” (Arabic for above the line), aiming to graduate 10 million Egyptians above the poverty line by the year 2020. The conference was held at AYB-SD’s Maadi headquarters.

The objective of the press conference was to introduce the campaign and shed light on its importance, objectives, phases and how the various sectors of the community can help get the message across. The conference entailed a detailed presentation by Dr. Raghda El Ebrashi, AYB Chairperson and Founder, and Mohamed El Kamel, AYB’s Programs Director and Strategist, about AYB and its development model, which integrates loans, employment and training, as well as education and awareness, with the aim to enable underprivileged Egyptians to rise above the poverty line.

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Cairo, Egypt, July 5, 2011: This week witnessed the first day of vaccination under “Protection is Their Right” (PITR), the campaign to spread awareness and vaccinate underprivileged, at risk children against pneumonia. “Alashanek Ya Balady” (AYB)’s first visit targeted the children of Shubramant, in cooperation with and at the premises of “Resalet Noor Ala Noor”, a local NGO serving the area.

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Cairo, Egypt, June 28, 2011: Yesterday morning, “Alashanek Ya Balady” Association for Sustainable Development (AYB) held a seminar to introduce its campaign to combat child pneumonia, titled “Protection is Their Right” (PITR), at Tahrir Lounge, located in downtown Cairo. The campaign is implemented in cooperation with the Egyptian Pharmaceutical Students' Federation (EPSF) and under the auspices of the Egyptian Pediatrics Association (EPA).

The objective of the seminar was to introduce the campaign and shed light on its importance, objectives, phases and how various sectors of the community can help get the message across. Through PITR, AYB, along with its partners, aims to contribute significantly in reducing the child mortality rate in Egypt, which comes in line with the Millennium Development Goal number four to reduce child mortality by two thirds the rate of 1990, in addition to spreading awareness on the importance of winning the fight against pneumonia.

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