franchise system
The franchise system is created to change the concept of volunteerism in charity to volunteerism in community development. This is done through creating student-based development organizations and not through simple matching of volunteers in development NGOs. Students in universities can create a development organization to involve students in the university in various development (not charity) projects in a certain district, which is affiliated to AYB-SD under the term of a ‘franchise’.
The term ‘franchise business’ developed historically by Isaac Singer, the founder of the first franchised business named McDonalds’. The franchise system in business is a method a company uses to distribute its products or services through retail outlets owned by independent, third party operators. The independent operator (the franchisee) does business using the marketing methods, trademarked goods and services and the ‘goodwill’ and name recognition developed by the company (franchisor). In exchange, theindependent operator (franchisee) pays an initial fee and royalties to the owner of the franchise.
AYB-SD is the first NGO in the region to create a franchise system in community development and in NGOs in general. The franchise system of AYB-SD operates as the franchise system in business; however, instead of the franchisee (student groups) paying a royalty fee for AYB-SD (the franchisor), the franchisee contributes to the overall goals of AYB-SD through creating organization growth in terms of volunteers and resources in general.
The franchise system is not simply placing volunteers in development, but it is about creating young social entrepreneurs and activists in universities, who manage and develop development projects, lead teams, solve community problems, seek funding, sustain their organizations, and laissez with the government. This is all done under the management of the main franchisor (AYB-SD). The franchise system is also not a simple branching system for AYB-SD, because AYB-SD does not interfere in the internal management, events, and funds of the franchisee. The franchise system of AYB-SD (as in business) gives the full right of the student groups (franchisees) to manage their organizations, develop their own tactics and plans, and select the programs they want to operate within certain guidelines from AYB-SD. The franchises keep student organizations democracy by electing new boards every year, and thus bring new generations into the franchises to maximize the inclusion of youth. The old boards continue in the franchises as advisors or volunteers in the same franchise to keep the experience. In summary, the franchise system of AYB-SD has the same concept of McDonald’s franchise system but for a social impact.
While being in university franchises, the board of all franchises and all their key volunteers become general assembly in AYB-SD, and thus become official members in AYB-SD and have voting power. When these students reach the age of 21, they have the right to run in the board elections of AYB-SD, and thus become part of the upper management of AYB-SD, knowing that there are up to 2 places in the board of AYB-SD for the student-based organizations (franchisees). Accordingly, AYB-SD creates a growth and sustainability strategy for its human resources (i.e. volunteers), and creates systematic social change through encouraging youth to manage their own development organizations and thus create generations of social entrepreneurs and social leaders.
our franchise model
Read more about our development model.
