Franchise System
The franchise system is created to change the concept of volunteerism in charity to volunteerism in
development. This is done through creating student-based development organizations
and not through simple matching of volunteers in development NGOs. Students in
universities can create a development organization to involve students in the
university in various development (not charity) projects in a certain area, which is
affiliated to AYB-SD NGO under the term of a ‘franchise’.
The term ‘franchise business’ developed historically by Isaac Singer, the founder of
the first franchised business named McDonalds’. The franchise system in business is a
method a company uses to distribute its products or services through retail outlets
owned by independent, third party operators. The independent operator (the
franchisee) does business using the marketing methods, trademarked goods and
services and the ‘goodwill’ and name recognition developed by the company
(franchisor). In exchange, the independent operator (franchisee) pays an initial fee and
royalties to the owner of the franchise.
AYB-SD is the first NGO to create a franchise system in development and in NGOs
in general. The franchise system of AYB-SD operates as the franchise system in
business; however, instead of the franchisee (student groups) paying a royalty fee for
AYB-SD (the franchisor), the franchisee contributes to the overall goals of AYB-SD
through creating organization growth in terms of volunteers and resources in general.
The franchise system is not simply placing volunteers in development, but it is about
creating young social entrepreneurs and activists in universities, who manage and
develop development projects, lead teams, solve community problems, seek funding,
sustain their organizations, and laissez with the government. This is all done under the
management of the main franchisor (AYB-SD). The franchise system is also not a
simple branching system for AYB-SD, because AYB-SD does not interfere in the
internal management, events, and funds of the franchisee. The franchise system of
AYB-SD (as in business) gives the full right of the student groups (franchisees) to
manage their organizations, develop their own tactics and plans, and select the
programs they want to operate within certain guidelines from AYB-SD. The
franchises keep student organizations democracy by electing new boards every year,
and thus bring new generations into the franchises to maximize the inclusion of youth.
The old boards continue in the franchises as advisors or volunteers in the same
franchise to keep the experience. In summary, the franchise system of AYB-SD has
the same concept of McDonald’s franchise system but for a social impact.
What is also different in AYB-SD franchise system that franchises in universities are
obliged to open similar franchises in high schools, and thus the franchise system
expands to many generations. The graduates of the high school franchises will
graduate from high school and find AYB-SD franchises in universities to join. While
being in university franchises, the board of all franchises and all their key volunteers
become general assembly in AYB-SD, and thus become official members in AYB-SD
and have voting power. When these students reach the age of 21, they have the right
to run in the board elections of AYB-SD, and thus become part of the upper
management of the franchisor, knowing that there are up to 2 places in the board of
AYB-SD for the student-based organizations (franchisee). The rest of the board
should contain more experienced youth (mostly from 25-35 years old).
In addition, the franchise system does not only stop at AYB-SD, but AYB-SD trains
NGOs on adopting the same franchise model, as well as train other student groups
who want to be franchises for these NGOs and connect them with each other.
Accordingly, AYB-SD creates a growth and sustainability strategy for its human
resources (i.e. volunteers), and creates systematic social change through: encouraging
youth to manage their own development organizations and thus create generations of
social entrepreneurs and social leaders, and training and matching student groups with
NGOs trained on adopting the same franchising model; hence optimizing systematic
social change and creating human resources sustainability for other NGOs as well.
Request Franchise application to be sent to your respective email.
Download the whole document on franchising system in AYB-SD.
